ATHEN

Athen's brief

Create an interface for the website and application that will be responsible for the appearance of the website with which the user interacts. When designing graphic design, pay attention to: colors - the main colors you use are white, gray, blue, fonts - any, suggest to match the logo, icons - any, suggest, graphics - request to use photos from the photo session. Layout – arrangement of elements on the screen, such as buttons, text fields, menus. - pay attention to the consistency of the elements.Interface style – the overall style that can influence the user experience - keep it modern. Additionally, you should create two banners promoting the basic serum base. Placement, font, sizes suggest. Also create Instagram reels and design your IG home page.

The most important idea when designing the design of the site was simplicity, aesthetics and intuitiveness.

The layout I used was based on the "F" pattern (F-pattern design), thanks to which key information (elements) were placed in the most important places. I added the necessary, most important pages to the menu. Users are accustomed to specific button shapes, so it is worth using commonly known and popular patterns. The appearance of our button (CTA) was inspired by the shape of a pipette, which has a rounded shape. The same also appears in other graphic elements and the navigation of the page.

The color scheme of the navigation on the website is black to maintain consistency and create contrast. In the application, however, I used white buttons and elements to give the message a lightness. The font I used is sans serif. I chose the closest to the font used in the logo to maintain consistency. It works well in longer blocks of text and because it is sans serif it is not as tiring for the eyes.

When designing the banner, I made sure that the message was concise and attractive, because the recipient would spend no more than 2-5 seconds on receiving it. Following the minimalist idea,

I created two projects with a short message.

NESBON

ROZI

JSQ

KV for JSQ

The main rule: Minimalistic design.Formats: Banner visualization for urban space, brochure, newsletter, banner for mobile and web applications Font: Zarid Dispaly Layout: Please suggest Colors: Please suggest taking into account the colors of the furniture. What should be included in the creative: our brand logo and collection name, a photo of the selected armchair model/preferably one main one promoting three main collections: Santana, Orlean and Louisiana Collection. Please remember that this is one of the most important brand strategies - communication,it can be an idea and in line with trends and minimalist as possible. Based on the ruling, KV will remain all organic and paid communications were built.

Color palette

The color panel of the main JSQ brand campaign was taken from three main collections.

I chose #423731 as the main color of the Louisiana collection, which refers to wooden and leather elements. For the Santana Collection,

promoting the color of red, I chose the shade #952925. For the last one - Orlean, which brings to mind a mix of mustard and orange,

the main color is #f18d46.Additionally, I downloaded the colors of gray furniture to calm down the color range and added it to the panel.

When building the website navigation, I took care of its minimalism and aesthetics. The buttons are empty, filled only with an elegant black outline. same as website navigation app navigation.

When preparing the brochure and banners, I made sure that they were expressive and eye-catching. For one of the banners, I decided to choose expressive red, which fits beautifully with the Santana collection. In the second one, I proposed a more subdued version and calmly.

MOLER

HERNES